Wednesday, September 30, 2009
How Obama Did It
I think Obama’s social network campaign was amazing. Certainly a break from traditional campaign advertising. The people running Obama’s campaign were simply better at figuring out how to market online through social networks, because they’re the people who use social networks. Obama’s fans seem to be younger and more tech-savvy than McCain’s.
Social Networking
Social Networks are forms of social interaction, defined as a dynamic exchange among people, groups and institutions in contexts of complexity. Is an open system in permanent construction that involves groups that are identified with the same needs and problems and they organized to promote their resources.
In social networks we have the possibility to interact with other people, some that we don't even know in person, the system is open and goes building with what each member contributes to the network. The force of the group permits changes over the individual that otherwise could have been difficult and generates new emotional links and business relations. It is not that social networking has created some completely new form of human interaction, what it has done is to enable conversations across barriers and boundaries. We can now be a global tribe or rather tribes.
After watching the PBS investigation, I think it depicts a very accurate picture of reality. Even thou I'm computer literate i did not grow up online , so i kind of know how parents feel about the generation gap with their children. The use of computers has created a very different life style for the current youth. Their life's involves so much around technology, such as phones and computer, that they be clueless without it. The internet is definitely part of modern culture, thats why I think it is important not to totally shield children from the internet, but parents should try to be involved enough in the children life that they know what they are doing. Also, social networks like Myspace and Facebook that are based in advertising revenue should help to protect and encorage good behavior at their sites expecially with the large number of minor's.
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